Principles of Business Sba Example Article

[pic]End up being Powerful, Become Pretty, Always be Glamorous

Building a Business: Advertising

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Pupil Name: Briana Brathwaite

Subscription Number:

Brand of School:

Territory:

Year:

Desk of Contents

Description with the Business………………………………………………………3

Organization of Marketing Department…………………………………………. 4

Marketing………………………………………………………………………... 4

Market Research(target population)……. …………………………………... some

Price………….. ……………………………………………………………... 5

Competitors………………………………………………………………….. 5

Substitutes……………………………………………………………………5

Sales forecast……….. ………………………………………………………. five

Product/service………………………………………………………………….. 6

Pricing Strategy…………………………………………………………………. 6

Place……………………………………………………………………………... 6

Advertising mix……………………………………………………………………6

Authorities Regulations…………………………………………………………7

Use of technology……………………………………………………………….. several

Customer Complaints……………………………………………………………7

Ethical Issues……………………………………………………………………. 7

Bibliography

Appendix

The type of business in which I am involved is a cosmetic market, operated as being a partnership. The store is usually Glambition (Be Powerful, Be Pretty, Become Glamorous) focusing on an international industry of mature women in whose mission should be to glamorise ladies and enhance their cosmetic beauty.

The business is owned and managed by Briana Brathwaite and Stacy Bryant and has been opened as November six, 2010. The contact information. is as comes after:

Email: [email protected] com

Cell phone: (246) 427-8565

Website: www.glambition.com

Opening several hours are as follows:

Monday - Saturday 10: 00 a. m. -- 9: 00 p. meters.

Online shopping is likewise available

BUSINESS OF MARKETING SECTION

In the business all their will be 14 members of staff per store.

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Jobs of Personnel:

в†ђ Manager: staffing requirementws, organizing, preparing, leading and controlling. в†ђ Supervisor: review job characters, plans daily schedule, assists colleagues with any concerns, enforce willpower in the workplace. в†ђ Cashier/ store assistant: restock shelves, count number the amount of money in cash compartments, cash checks for customers, handle customer issues, answer user's complaints and look after clean have a look at areas. в†ђ Cleaners: maintain your store nice and organized likewise take care of any kind of spills.

Researching the market:

в†ђ At this stage, we are concentrating on the countrywide market simply в†ђ Each of our target market is in the 15-25 age bracket

в†ђ Were only targeting females

We certainly have made sessions to different plastic stores throughout the country to learn which type of make-up is used regularly and who mostly uses it. My response was many women purchase eye liner, mascara and eye darkness.

In this nationwide market:

в†ђ There are 20, 000 buyers in this age bracket

Cost

The market is rather price-sensitive. We certainly have analysed the amount paid of the other brands, which offer similar makeup in the medicine store by $10. 40 for a groundwork or dust and $18. 50 by high-end department stores or their own individual store. (example: Cover Girl $10. 50 to Mac $18. 50 to get a powder which is used for the same purpose).

Competitors

Each of our closest opponents are two international brands. They are both well established. One of those brands has about 40% of sales as the other offers 38% of girls using their merchandise.

Substitutes

в†ђ Wimperntusche

Use: petroleum

How to use: Just a little Vaseline dabbed on your eyelashes with your fingertip will establish them and help them glisten and get the light.

в†ђ Foundation

Make use of: Loose dust or concealer mixed with moisturizer in it.

How to use: Pour some moisturizer in it into your hands, tap slightly powder or possibly a finger few drops of concealer with it, and mix until it finally has the regularity of groundwork. You may not want to...

Bibliography: The business is usually owned and operated by simply Briana Brathwaite and Stacy Bryant and has been opened up since The fall of 6, 2010. The contact info. is really as follows:

Email: [email protected] com

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